Madonna
Overview
As her 25 year contract with Warner Brothers came to an end, Madonna was to release a definitive greatest hits record that would catalogue her career to date, simply titled “Hits”. Adam&Co. was invited to develop packaging concepts for the release. This concept illustrates a 6-panel digi-pak enclosed in a clear plastic, 1 color silk-screened sleeve. The digi-pak folds out to reveal Madonna posed in the sign of the cross. The booklet that accompanied the package was designed to resemble a bible. Each chapter containing text around each album of her career, accompanied by a unique illustration that references her stylings from that era.
