Jesus Christ Superstar
Overview

Adam&Co. was commissioned by New York-based Serino Coyne to create the identity for the 2012 Broadway revival of Jesus Christ Superstar, the classic rock opera which originally debuted in 1971. With a show title as epic and iconic as Jesus Christ Superstar, the identity called for very little other than a type-only solution. We developed a bold, typographic treatment that references both the nature of the music as well as the content of the production. The identity is easily reconfigurable in order to accommodate the varying formats, sizes, and contexts it will need to work within. Tickets on sale now with shows beginning in March, 2012.

superstaronbroadway.com


PF Flyers Sandlot Reissue
  • Art Direction & Design
  • Branding
  • Packaging
PF Flyers Sandlot Reissue

Limited-edition packaging for the reissue of PF Flyer's Sandlot shoe.
PF Flyers FW13 Catalog
  • Art Direction & Design
  • Creative Direction
  • Print
PF Flyers FW13 Catalog

Our concept for the PF Flyers FW2013 Catalog was based on the collection itself: a mix of classic style and utilitarianism.

Danny Clinch Photography
  • Art Direction & Design
  • Print
Danny Clinch Photography

Promotional mailer for rock photographer Danny Clinch showcasing a series of black and white Polaroid portraits.
Syracuse University
  • Art Direction & Design
  • Campaigns
  • Creative Direction
  • Interactive
  • Motion
Syracuse University

Anthem television spot and website for Syracuse University.

Edward Sharpe
  • Illustration
  • Posters
Edward Sharpe

Gig poster for Edward Sharpe and the Magnetic Zeros.
Bassnectar
  • Posters
Bassnectar

Gig poster for Bassnectar
Bon Iver Poster
  • Illustration
  • Posters
Bon Iver Poster

Gig poster for Bon Iver.
PF Flyers
  • Art Direction & Design
  • Branding
  • Campaigns
  • Creative Direction
  • Interactive
  • Motion
PF Flyers

Over the last two years, Adam&Co. has worked closely with the good folks at PF Flyers on re-establishing their brand as an authentic American classic.
Nike Lebron 9
  • Branding
  • Campaigns
Nike Lebron 9

Poster campaign for the release of Nike's Lebron 9.
Beyoncé
  • Art Direction & Design
  • Campaigns
  • Interactive
  • Packaging
Beyoncé

Art Direction and Design of Beyoncé's fourth studio album and associated promotional materials.

Sam Adams Infinium
  • Art Direction & Design
  • Branding
  • Packaging
Sam Adams Infinium

Identity and package design for Infinium, the first collaborative product between Sam Adams and Weihenstephan.
NBA2K12
  • Illustration
  • Packaging
NBA2K12

Series of thee limited-edition cover illustrations for NBA2K12 video game.

K. Swiss
  • Art Direction & Design
  • Branding
  • Campaigns
  • Creative Direction
  • Environmental
K. Swiss

K.Swiss Courtstyle campaign developed for use in-store throughout Europe and Asia.

Emerson
  • Art Direction & Design
  • Print
Emerson

Emerson Collection 2012 Mercedes Benz Fashion Week Invitation
Swirl
  • Art Direction & Design
  • Branding
  • Identites
Swirl

Brand identity for Swirl Networks, a mobile app that acts like your own personal shopper.
Converse Star Player
  • Environmental
  • Illustration
Converse Star Player

Original artwork and window display for Converse Star Player release in the UK.

Trade
  • Branding
  • Environmental
  • Identites
Trade

Brand identity for celebrated chef Jody Adam's new restaurant on Boston's waterfront.
Ray LaMontagne
  • Posters
Ray LaMontagne

Ray LaMontagne gig poster
Alison Krauss
  • Illustration
  • Posters
Alison Krauss

Gig poster for Alison Krauss and Union Station.
O.A.R. King
  • Illustration
  • Packaging
O.A.R. King

Package design and illustration for O.A.R.'s studio album titled King.

Fable Wines
  • Packaging
Fable Wines

Wine packaging inspired by South African fables.

Jesus Christ Superstar
  • Campaigns
Jesus Christ Superstar

Typographic title treatment and show identity for the 2012 Broadway revival of Jesus Christ Superstar.

Danny Clinch Photography
  • Branding
  • Identites
  • Interactive
Danny Clinch Photography

Identity, website design and development for famed rock photographer Danny Clinch.

N.E.R.D.
  • Packaging
N.E.R.D.

Art Direction and design of N.E.R.D.'s fourth studio album titled Nothing.
The McDermott Award
  • Branding
  • Identites
  • Interactive
  • Posters
The McDermott Award

Identity, collateral and physical award design for The McDermott Award in the Arts at MIT.
Phish
  • Print
Phish

Custom type design for Phish's 2009 Fall Tour tickets printed in 12 different color ways.

Nvidia
  • Campaigns
  • Illustration
Nvidia

Illustration for Nvidia ad campaign.

Ferguson Crest
  • Branding
  • Identites
  • Packaging
Ferguson Crest

Identity, packaging, and web design for Ferguson Crest, an estate wine produced by Black Eyed Peas front-woman Fergie and her family in Santa Ynez, Ca.
AIGA / Matthew Carter
  • Illustration
  • Posters
AIGA / Matthew Carter

Limited edition poster of the letter "A" to honor the 2010 recipient of the AIGA Boston Fellows Award, Matthew Carter.
MIT 150
  • Branding
  • Environmental
  • Identites
  • Interactive
MIT 150

Identity program for MIT's 150th Anniversary.