Swirl is an app for your smartphone, tablet, and desktop that allows you to discover, save, and share fashion online. It also alerts you, when your out and about in the real world, when your favorite items are on sale, or when you are near a store that carries them. Kind of like a mobile personal shopper. Adam&Co. developed a brand identity for Swirl to be used both on and off-line that consists of a logotype, logo mark, color palette, and image and typographic stylings. View the project here.