A friend recently sent me a link to a poster series she came across online after noticing a striking resemblance to a series Adam&Co. designed last year for Nike and Lebron James.
This new series, produced by Dunn&Co. for their client the Tampa Bay Lightning, is inarguably a blatant appropriation of the original work that we created for Nike.
Ours had been featured in several articles and award shows both online and in print, so it is not unlikely that the designer was familiar with our work.
From the border, the texture, and the grid pattern, to the line art, the treatment of the images, the type selection, down to the logo placement in the upper left-hand corner, they are essentially the same exact design. With the exception of a slight tweak in color, messaging, and photography, there is very little variation between the two.
There is a distinct difference between inspiration and appropriation, and in our business, it is essential to know that difference. While ideas may at times be inspired by various sources, it is our duty as creatives to re-invent them, making them new or original in some way.
Dunn&Co. claims to be an “ideas-led” agency, and while ideas are infinite, the one they led with here was plagiarism. The agency not only sold the work to their client as original, but they’ve gone on to promote the work on various design and advertising sites claiming it as their own.
I would like to take a moment to say to our clients and fans, past, present, and future, that Adam&Co. prides itself on only producing original work. It is a core part of our DNA that the work we create for our clients is unique to them. Yes, we are inspired by many different things, that is the beauty of what we do, but we never have and never will condone plagiarism.
Our intent with this message is to protect the integrity of our work and we appreciate you taking the time to read this. Please share or repost if you feel inclined to do so. Thank you for your continued support.